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Podcast & Blog
Business advice is only good if it works. Read honest breakdowns of the marketing ideas course creators hear every day.
Facebook Ads Instant Forms vs. Landing Page Forms
We compare the pros and cons of Facebook Ads instant forms vs. landing page forms for capturing client information, best practices for lead generation using each method, and give you our recommendation.
P0 articlePinterest Ads vs Facebook Ads: Comparing Costs and Results
Pinterest ads vs Facebook ads: Which is cheaper? We definitely still recommend Facebook ads to our clients, but one platform we're using more this year is Pinterest.
P1 article10 Ideas for Course or Program Bonuses to Boost Lead Conversions
Gain lifelong customers by using these value-add techniques.
P1 article10 Tips for Adding Value to Your Offer
We're sharing 10 tips to help you make your offers invaluable.
P1 articleHow to Beat iOS 17 Link Tracking Protection
iOS 17 Link Tracking Protection is coming. Learn what it means for social media ads and strategies you can use to stay ahead.
P1 article3 Alternatives to Webinar Launches for Course Creators
Give these effective webinar alternatives a try to make the most of your product.
P1 articleEverything You Need To Know About The Marketing Funnel
What is a marketing funnel? How does the marketing funnel relate to the customer journey? Get the answers on the blog.
P1 articleThe 11 Best Webinar Tools for Course Creators
We've rounded up our top picks so you can have your most successful webinar yet.
P1 articleHow to Increase Your Webinar Show Up Rates
Wondering how to increase your webinar attendance? Our proven tips can help.
P1 articleHow to Advertise on Threads
With the launch of the Threads App, everyone wants to know when they can advertise. Find out why you should get involved now.
P1 articleElements of an Unbeatable Offer for Content Marketing Success
How to turn your product into an opportunity your audience can't pass up.
P1 article5 Tips for Creating Offer Urgency
Strategies to turn potential customers into buyers using the power of urgency.
P1 articleHow to lower your lead gen costs
Learn practical ways to lower lead generation costs without sacrificing lead quality.
P1 articleEvergreen vs. Live Launches: Which Is Better for Your Course Launch?
What course creators need to know for better conversion results.
P1 articleTikTok SEO: What You Need To Know
With TikTok on the rise as a replacement for Google, it's important to utilize basic TikTok SEO in your posts.
P1 articleWhat is the Facebook Pixel?
Learn what the Facebook Pixel is and why it matters for measuring, optimizing, and building audiences for ad campaigns.
P2/P3 - migrated source article3 BEST TIPS for Advertising on TikTok đ±
âA lot of times we forget about the platformâs native featuresâfeeling like we need to over design it. Something thatâs cool with TikTok is, when you use their native editing features things perform better.â Emily Holuta When it comes to ad
P2/P3 - migrated source article3 Recent Facebook Ad Tests (And What Weâve Learned)
Last week on the blog, we told you about how Appleâs iOS 14 tracking changes are affecting your Facebook ads (and our free guide that walks you through the whole thing). Today, weâre back with more tips on how to improve your Facebook ad pe
P2/P3 - migrated source articleThe 3 Things You NEED to Know About Digital Advertising in 2022
âYou can still totally be within your brand voice and be true to who you are as a company, but just shift things up to get more attention.â Leah MacDaniel We know, we know â all that shiny new excitement about the beginning of 2022 is start
P2/P3 - migrated source article3 Things You Must Do to Keep Sales Going After Black Friday
You made it through Black Friday and Cyber Monday. đȘ Ready for a nap yet? âŠNot so fast. đ BFCM may be over, but your work is just beginning!* Here are three things you can do to keep those increased sales going strong through the rest of th
P2/P3 - migrated source article3 Tips GUARANTEED to Improve Your Website
âYou could not use anything except for Google analytics and Google search console [ To improve your website ] and get yourself, 90% of the way there. And there are so many good resources for how to set up and use those tools that you donât
P2/P3 - migrated source article4 Reasons You Really Need an SSL Certificate
Does your website have an SSL certificate? Because it NEEDS one. Before you panic, thinking, âI donât know! Does it?! What even is that??!â â go visit your site and take a quick look at the URL field. Do you see a little đ lock icon next to
P2/P3 - migrated source article5 Steps to Get Started with Google Ads
âWhenever you try to get someone off of a social media platform to your website. Thereâs definitely a little bit more of a barrier, whereas Google theyâre specifically looking for the best search result and theyâre expecting to leave Google
P2/P3 - migrated source article5 Tips for a High Converting Landing Page
âJust because your ads are converting well, all right, or if the metrics around the ads themselves look really good; click through rate looks really good, just alot of engagement on a given ad, that doesnât necessarily mean that person is g
P2/P3 - migrated source article5 Tricks for Writing Ad Copy That Works
âKeeping it short and sweet is probably the best thing that you can do when youâre writing ad copy. Whether youâre new to copywriting or youâre an experienced copywriter, the tendency is to want to insert our own ego in there and be witty o
P2/P3 - migrated source articleThe Big Privacy Debate: Are Facebook Ads Still Worth It?
Where do you stand on the âApple vs. Facebookâ debate on user privacy? (In case you forgot, earlier this year, Apple rolled out some big changes with its iOS14 system, allowing users to easily opt out of ad tracking in the name of privacy.
P2/P3 - migrated source articleAre your Facebook ads ready for iOS 14?
How are your Facebook ads doing now that the iOS 14 tracking changes have rolled out? If the answer is not great â or if you arenât so sure, or if you donât even know what the heck âiOS 14â means â read on. Weâve got you covered. Whatâs Hap
P2/P3 - migrated source articleUse Data to Find Fresh Content Ideas â Hereâs How!
Fresh content on your website is a great way to keep the attention of your followers fixed on you. But how the heck are you supposed to keep coming up with ideas for fresh content week after week? You write a blog post, publish it, and watc
P2/P3 - migrated source articleThe Top 3 Best Practices For Designing Your Own Ads
We all want our social media content to perform wellâand the best way to stand out in the cluttered, visually overwhelming feed on your favorite digital platform is to have material that looks good. Thatâs because, according to Facebook stu
P2/P3 - migrated source articleEmail Marketing 101: How To Send Emails That Convert!
Thereâs a lot to say about email marketing. Weâre seriousâa lot to say. But before we bombard you with everything there is to know, letâs start with a basic overview so you can determine whether email marketing is right for you. (Spoiler al
P2/P3 - migrated source articleFacebook Ads vs. Instagram Ads: Which Is Better for Your Business?
Are you wondering whether to advertise on Facebook or Instagram (or both)? First of all, congrats on even knowing that you should be advertising on one or the other. As two of the top five most popular social media platforms, Facebook and I
P2/P3 - migrated source articleFour Ways to Reduce Lead Gen Cost
4 Ways to Get Cheaper Leads Generating leads is a crucial part of running a business. Because, hey, without any leads, there arenât any customers. But generating leads costs money, and even though the cost of lead gen is a necessary busines
P2/P3 - migrated source articleGoogle Ads vs. Facebook Ads
Hereâs a question we hear from clients all the time: Which is better, Facebook ads or Google ads? Thatâs a tough question for a couple of reasons. For starters, here at Till, we truly love both platforms. We know there are benefits to both.
P2/P3 - migrated source articleGuide to GA4
GA4âknown formally as Google Analytics 4, but GA4 is what youâll likely hear it called more oftenâis here as of July 1, 2023. Itâs a newer, more powerful version of the analytics that one of the worldâs biggest tech companies now has to off
P2/P3 - migrated source articleYour Guide to Meta Descriptions: 4 Tips to Get More Clicks on Google
Want to get more clicks to your website from a Google search results page? You may simply need to optimize your meta description. Today, weâre diving into all things meta descriptions â what they are, why they matter, and four tips to write
P2/P3 - migrated source articleHow TikTok Ads Work and the Results of Our Testing
Weâre kind of excited about TikTok ads. Okay, weâre really excited. See, we just started running ads for a few of our clients on TikTok, and thereâs SO much potential to reach a bigger audience on this platform. Plus, TikTok is a great plac
P2/P3 - migrated source articleOur 3 Best Tips for a Successful Black Friday (Because Nowâs the Time to Start Planning)
Itâs still a little early to start planning for Black FridayâŠor is it? Our expert opinion is a hard no, itâs never too early to start planning for Black Friday. Weâll even go so far as to say you need to start planning your Black Friday sal
P2/P3 - migrated source articleHow to Get (Better) Google Reviews
âAccording to a study, the average local business has 47 reviews. So, if you have 10 or 12, you might wanna just start asking people, when they check out with you, or when you deliver their photos, if youâre a photographer, just asking them
P2/P3 - migrated source articleHow to Get Started with Influencer Marketing
How to Get Started with Influencer Marketing Thereâs a reason influencer marketing is so popular: it works! Plus, itâs much less expensive and requires a lot less energy to create (usually). Whatâs more, itâs easy to integrate influencer ma
P2/P3 - migrated source article3 Ways to Increase Your Customersâ Value
You already know your customers are valuable. Without them, you wouldnât be in business in the first place! While many business owners are always trying to strengthen their businesses and bring in more revenue by getting more customers, the
P2/P3 - migrated source articleTwo Approaches to Keep Enjoying Black Friday Success Throughout December
We know youâre busy right now. Youâre working hard to make it through Black Friday and Cyber Monday. After thatâs over⊠then what? Well, then youâve got the rest of the holiday season to push through. Youâve turned some holly-jolly somersau
P2/P3 - migrated source articleLead Generation Ads + Email Marketing: A Winning Digital Marketing Combination
âWhatâs the right way to market my business?â This is always such a tough question! Honestly, there are as many ways to market a business as there are businesses in the world. In other words, no two businesses are going to be able to market
P2/P3 - migrated source articleWhat Are the Benefits of Pinterest Ads?
When it comes to advertising your small business, Facebook and Instagram steal the spotlight. But what about some other digital ad platforms⊠like Pinterest? Here at Till, we recommend a variety of paid advertising strategies for our client
P2/P3 - migrated source articleâPricingâ Isnât a Dirty Word: Why You Shouldnât Hide Pricing on Your Website
Oops⊠did we just say the âPâ word? đ Talking about pricing can be taboo for some online entrepreneurs. To an extent, we understand â you donât want to scare off potential clients with sticker shock. Not listing your pricing on your website
P2/P3 - migrated source articleQuick SEO Tip: Published Is Better than Perfect
Raise your hand if youâve got an unpublished draft hanging out in your blog platform right now. đ Most online businesses do. We come up with a great idea for a blog post, start writing it⊠and then get hit by âpublishing paralysis.â We know
P2/P3 - migrated source articleHow to Rank Quickly on Google with SEO-Researched Content
You already know youâre competing with a lot of other businesses for those prime, high-up places in search engine results. The best weapon you have against that competition? SEO-researched content. In other words, you want content thatâs se
P2/P3 - migrated source articleSimple, Yet Effective Landing Page Tips
Whenever you are pushing traffic to a page where you want your audience to opt-in (or buy something), it can be very important that you send them to a page designed for that specific thing you are trying to get them to do. That can be overw
P2/P3 - migrated source articleThe Riches are in the Niches: How a Petite Niche led to Strong Results
âVery concretely, we doubled our revenue, we doubled the number of clients, we doubled our conversions on everything across the board. Our launches doubled in size from the very first campaign we did together, so it was an incredibly appare
P2/P3 - migrated source articleContent Is King: How Little Z Sleep Used Content to Achieve Big Growth
ââI remember coming to Jesse saying âI just want 100 sales a month, thatâs all!â[âŠ] and we were doing that very quickly after that. I wouldnât have thought three years ago that what we do is so anchored in Facebook ads and ad spend in gener
P2/P3 - migrated source articleScaling a Business in 2021: Why Having a Good Product Isnât Enough Anymore
âWhat are the things that are never going to change? People are still going to have pain points, theyâre still going to have problems, theyâre still going to have aspirations. To be a good business person [âŠ] you have to know how to talk to
P2/P3 - migrated source articleBlack Friday 2020 Recap: What Worked and What Didnât
âWhat are the things that are never going to change? People are still going to have pain points, theyâre still going to have problems, theyâre still going to have aspirations. To be a good business person [âŠ] you have to know how to talk to
P2/P3 - migrated source articleThe iOS 14.5 Update and the Impact it Has on Your Ads
I think that you have to remember that just because Facebook made changes doesnât mean the goals of your business change. There are only so many ways to get in front of new customers that you have control over. Organic is one way, but you h
P2/P3 - migrated source articleTroubleshooting Your Funnel
âWe always try to say donât fix what isnât broke, which applies to many things in life, but is applicable to ads too, because you may think, âOh, I can get my CPM lower by trying a different audience.â Well, that audience may click all day
P2/P3 - migrated source articleTop 3 Targeting Tips in a Post-iOS14 World
âBack when Facebook was rolling out these changes, they told us that it was coming. So we were able to compare for a couple months there and look at seven day attribution versus 28 day attribution. [âŠ]For webinar funnels and things like tha
P2/P3 - migrated source articleThe 4 Components of an Effective Facebook Ads Campaign
Weâre not surprised when we hear from people that they get overwhelmed within Facebook Ads Manager. There are seemingly countless configuration options when it comes to running an ad campaign. That plus the frequent updates to Ads Manager i
P2/P3 - migrated source articleThe Top 7 Tips From A Google Ads Specialist
Ever wanted to get your business name in front of people you know are specifically searching for what you offer? Thatâs exactly why Google Ads are gaining popularity as part of a strong marketing strategy. Last week, we took a brief look at
P2/P3 - migrated source articleTop 3 ways to measure your advertising ROI
âI like to kind of look at [ROI] as hereâs my minimumâŠand hereâs my maximum. Meaning, if my actual revenue divided by my actual spend is 1.5, then ads may be slowing down a little bit for me. And I just need to pump the brakes on âem in gen
P2/P3 - migrated source articleTop 5 SEO Tips for 2022
âIf youâre really great on video and you canât write a blog post to save your life, you can still put that content out there and Google can still serve it in search results.â Leah MacDaniel Thereâs a new Google algorithm update coming in 20
P2/P3 - migrated source articleWhat Is the $1 Upsell, and How Does It Work?
Does your marketing strategy include upselling? Hopefully it does, because upselling (AKA getting your customer to purchase something additional while theyâre already buying something) is a super-smart way to make more money. But, contrary
P2/P3 - migrated source articleGet Your Customers to Create User-Generated Content for You â Hereâs How!
When it comes to spending money on a product or service, are you more likely to take the word of another customer or the word of the brand itself? Even if you get the vibe that the brand is trustworthy, well, of course, theyâre going to tel
P2/P3 - migrated source articleYes, You Should Be Using Organic AND Paid Marketing Together
What method(s) are you using to get your business in front of the right audience: paid marketing or organic marketing? In other words, is your digital marketing content (social media posts, blog posts, emails, etc.) something youâre paying
P2/P3 - migrated source articleBe Your Own #1 Fan: Why You Should Have Internal Links to Your Top Content
Internal Links? What Are Those? (And Should I Be Using Them?) We all want people finding our websites â but that means proving to Google and other search engines that our sites have worthy content. One of the best ways to do that is not onl
P2/P3 - migrated source articleWhat is SEO, And How Does It Work?
We know, we knowâSEO sounds super scary and intimidating. It sounds like something you have to be an expert to handle, right? It definitely doesnât have to be! Optimizing a website for search is basically just the process of making it more
P2/P3 - migrated source articleThe #1 Thing Thatâs Keeping Your Blog Content from Ranking
âWhy doesnât my blog show up on Google?â you might be asking yourself with a mix of (justified) frustration and disappointment. Youâve been working hard on your blog, all for the purpose of driving traffic to your website via search engines
P2/P3 - migrated source articleWhy You NEED to Get Google Reviews
Hereâs a too-good-to-be-true situation: Somebody opens up their laptop, types your industry into Google, and sees your business pop up first. They click your website, scroll through what you have to offer, and â BAM, they make a purchase. D